Music radio in the digital convergence age: The Catalan case study

Abstract: Spanish music radio is undergoing a process of stagnation is mainly reflected in the aging of their potential audience and developing strategies based on direct competition standardization of the format and the consolidation of Morning shows and late shows that also share schedules coincide boost as programmatic participation. This paper presents some of the most significant research are derived from ‘The Radio and Youth. Current issues and future trends ‘since the Radio Observatory at Universitat Autònoma de Barcelona is underway. The study is part of the ecosystem Catalan radio, which for its own development, it is best suited to deepen and explore the causes of the disaffection of young people toward music radio and to propose alternatives that redefine in digital environment. In addition, the emergence of the Internet in the media diet of young people between 14 and 24 years became a phenomenon clearly important to develop strategies for programming parallel and / or complementary content distribution via radio airwaves.